Insights & actions
Takeaways are generated from the loaded data. Add the actions agreed in the review below.
Actions
| Action | Owner | Due | Status |
|---|
Sessions per day
The latest month or year may be incomplete. The red dashed line marks the launch date.
Key events per day
Goals completed: demos, leads, downloads, orders.
Leads by type
Key events split by event name.
Where visitors leave most
Top drop-offs across all funnels, ranked by people lost. Red = biggest leak in that funnel.
Pages
Pages 5 or more points below the site engagement rate are flagged. Click or press Enter on a heading to sort.
Connect to Google Analytics (live)
Sign in with a Google account that can view the liqvid.com GA4 property. The dashboard then reads the numbers straight from Google in your browser, with read-only access. Nothing goes to any other server, and no AI is involved. One-time setup is in the "How to connect" notes below.
Funnels to read from GA4 (edit if your event names differ)
Each funnel is a list of steps. A step is either a GA4 event name or a page path. Edit, press Save funnels, then Refresh. Event names must exist in GA4.
How to connect (one-time setup, about 15 minutes)
- Find your property ID. GA4 > Admin > Property settings. Copy the number at the top right (digits only).
- Create a Google Cloud project. Go to console.cloud.google.com, create a project called "Liqvid dashboard".
- Turn on the APIs. APIs & Services > Library. Enable Google Analytics Data API. For the SEO tab also enable Google Search Console API.
- Set up the consent screen. APIs & Services > OAuth consent screen. Choose Internal if you use a Google Workspace account, otherwise External with yourself and your teammates added as test users.
- Create the client ID. Credentials > Create credentials > OAuth client ID > Web application. Under Authorised JavaScript origins add the address where this file is hosted, for example
https://dashboard.liqvid.com. Copy the client ID. - Host this file on https. Google sign-in does not work from a file opened from your desktop. Put the file on your website or any static host (including SharePoint or an intranet page with https).
- Open it, paste the client ID and property ID, press Sign in and load data. Choose the Google account that has access to the property. The IDs are remembered in your browser.
- Give people access. Anyone who opens the page must sign in with their own Google account that has at least Viewer access to the GA4 property.
Not included: Core Web Vitals (the Site health tab still uses a CSV). Funnels use Google's funnel report, which is still in alpha.
Or load CSV files
Download CSVs from GA4, Search Console or PageSpeed and drop them here. The dashboard recognises each file by its columns, so you can drop several at once.
Drop CSV files here, or
Or paste CSV text. Give it a name so drop-off charts are labelled.
Share with management
Data you load stays in this browser only. To share it, save a copy of this dashboard with the data built in, then send that file (email, Teams, SharePoint). Anyone who opens it sees the same numbers without uploading anything.
Suggested routine: refresh the exports on the first working day of each month, load them here, save a shareable copy and post it in the management channel.
Targets & settings
Monthly targets are scaled to the selected period (for example, 30 days = about one month). Rate targets are compared as they are.
Which reports to export
- Daily trend (GA4). Explore > Free form with Date, Sessions, Active users, Engagement rate, Average engagement time per session, Key events (and Purchase revenue if you sell online). Needs a
Datecolumn. For unique users over a period, read GA4's "Total users" for that range; daily users added together count repeat visitors more than once, so the tile is labelled "User-days". - Pages (GA4). Reports > Engagement > Pages and screens. Needs
Page pathandViews. Pages titled "Page not found" or with 404 in the path are counted on the Site health tab. - Leads by type (GA4). Reports > Engagement > Events, filtered to key events. Needs
Event nameandKey events(orEvent count). - Funnels (GA4). Explore > Funnel exploration, then Export. One file per funnel. Needs a step column and
Active users. Name the file after the funnel (for exampleBuying.csv). - Groups (GA4). Any report with Device category, Session default channel group or Country plus Sessions, Engagement rate and Key events.
- SEO (Search Console). Performance > Export > CSV, use the Queries file. Needs
Query,Clicks,Impressions,Position. - Site health (PageSpeed / CrUX). A CSV with
Page,LCP,INP,CLScolumns (seconds or milliseconds for LCP, milliseconds for INP).
In GA4, use the share icon at the top right of a report, then Download file > CSV. To refresh, export again and drop the new files in; they replace the old ones of the same kind.